Mail Moves America is in its second year, and in that short period of time. We have had to fight Do Not Mail legislation in 20 different states. Through 2008, the coalition has been able to convince legislators in these states that Do Not Mail legislation is unwise and unnecessary. These bills would cost many jobs and hurt small businesses.
While the coalition has been a success, we need the industry to step forward to support this effort in a way that would be ideal. Virtually every association in the printing, mailing, publishing and supplying industries have joined, however only 23 companies so far have committed to this effort.
What is this effort? DMA organized the coalition in 2006 because it was clear that the cost of fighting this effort in the states would be beyond the means and budget of any one organization. Using DMA assets, the coalition must monitor legislative activity in 50 states and be prepared to respond quickly at all times. We must also be prepared to respond to media inquiries in print and electronic channels as well as develop the website, position papers, and assure that industry facts and figures are available, up to date and accurate.
We all agree that failure in one state is not an option. Once one domino falls, it would be difficult to stop the tide and we are already seeing legislation in three states and one city in 2009! This is an urgent appeal to support Mail Moves America. We need your grassroots support but we also need financial support. Please contact MMA Executive Director Ben Cooper at firstname.lastname@example.org to find out how you can help.
And now for the news….
With the economy in significant
stress, it might have been logical to conclude that environmental groups and
others might relax their efforts to cripple small businesses, the
Here is a quick summary of the bills:
Two bills have been introduced
by CT legislators - CT HB 5410, a Do Not Mail registry bill introduced by Rep.
James O'Rourke, and CT HB 5413, an opt out option bill introduced by Rep.
Demetrios Giannaros. Mail Moves America coalition members in
Companion Do Not Mail bills have
been introduced in the Florida House and Senate -- HB 781, filed by Rep. Mary
Brandenburg (D- Palm Beach County) and SB 1234, filed by Sen. Dave Aronberg (
SB 2132, a Do Not Mail bill, has
been introduced in
We are continuing to closely
monitor the non-binding resolution introduced in late 2008 by Supervisor Ross
Mirkarimi and carried over to 2009. The resolution has been referred to
the City Operations & Neighborhood Services Committee where no action has been
taken on the resolution to date. We have had good support from MMA members
Supervisor Mirkarimi has also recently introduced a new proposal there amending the handbill ordinance to include “unsolicited print publications” defined as “a publication that (1) is printed, published, and circulated at regular intervals, including, but not limited to, daily, weekly, bi-weekly, and monthly, bi-annual, and annual circulation, (2) contains at least 3 separate sheets of paper, and (3) has printed matter on at least one side of the paper.” The proposal has been referred to the City Operations & Neighborhood Services Committee. Although not a Do Not Mail bill, we will watch its progress.
Communication Committee Update
The Mail Moves America
Communications Committee has taken significant steps in recent months. The
www.mailmovesamerica.org has been updated
including the launch of the “Faces of the Mail” campaign. We are now
accepting applications for new Faces! The committee has also overseen the
development of a brochure which would be used in target states as necessary. We
have also developed sample testimony for the San Francisco Board of Supervisors
if that should become necessary. The Communications team will also
be working to do a soft outreach to
From Print in the Mix Fast Facts:
Direct Mail is Lead Channel for Promotions
According to a study from the Direct Marketing Association (DMA):
Non-catalog direct mail is used by 90% of marketers, agencies, and other suppliers of direct marketing services surveyed.
Nearly half (46%) report using it as their primary channel for promotions.
Companies that send promotions using non-catalog direct mail spend an average of 46.9% of their company’s total annual ad expenditures on the channel.
Most of the companies that promote their products or services using non-catalog direct mail receive responses via the Internet (93.7%), phone (79.5%), or through contact from an internal sales force (70.8%).
Postmaster General John Potter testified before the Senate Homeland Security and Governmental Affairs Committee that the Postal Service is expected to lose as much as $7 billion this fiscal year and will have to take extraordinary steps to reign in costs. PMG Potter made national news with the suggestion that eliminating a day of delivery service was one of the options available to reduce costs. Also, the PMG voiced his support for legislative proposals to delay mandatory payments to the Postal Service retiree medical fund. Legislation has been introduced in the House to delay these payments by eight years in the House version (HR 22) and a bill is expected to be introduced in the Senate to delay the payments by two years. The House bill currently has over 70 co-sponsors.
An industry coalition has formed around support for this effort.